Being the best among the biggest
April 11th, 2007 by john
Yesterday I was called by a key executive of Telstra who advised me that Telstra has just completed a review of all their market research suppliers and Colmar Brunton came out top of the list. What a remarkable accolade that Australia’s biggest research spender rates us as No1.
When you see the work that comes out and the effort that goes in it is not surprising. But we are mostly reluctant to blow our own trumpet. The Telstra team is great balance of experience and youth. They have taken this account to one of our biggest by great service, being proactive and doing great quality work.
One service that always impressed me was a mystery shop of all the Telstra competitor products …a proactive piece used to interpret a track, that grew to be one of the most useful tools in Telstra. That was the work of a young grad working on the account who simply took the initiative. Those stories have been repeated many time in the life of our service to Telstra.
If you well serve one of Australias biggest and best companies in their market, you end up becoming one of the biggest and best in your own market. Thats what we are becoming. Well done to all the Telstra team and power to those who seek to serve.
What great news - and a fitting tribute for the many hours of brain power and sheer hard work that have gone into this account.
This sort of work could be very well show cased for the Diana Neave award.
Imagine thee hard work being acknowledged by the $6K scholarship - or even better by an AMSRS Research Excellence Award later in the year.
That’s excellent feedback - congratulations to all that have contributed to the Telstra account.
How do we leverage Colmar Brunton’s excellent reputation within Telstra to get a shot at other types of research (e.g. communications testing and evaluation)?
I picked this example because it’s something CBSR has specialist expertise in. No doubt there are numerous other areas of expertise within CBR that could contribute to the Telstra account.