John Shanahan’s Newsletter

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Yesterday I was called by a key executive of Telstra who advised me that Telstra has just completed a review of all their market research suppliers and Colmar Brunton came out top of the list. What a remarkable accolade that Australia’s biggest research spender rates us as No1.

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The era of Private Equity is upon us. As Private Equity firms increase their influence the marketing discipline is loosing out. In the USA the average length of the CMO (Chief Marketing Officer) has declined to 18 months. What is strategic or long term when the leaders of the discipline survive less than 2 financial [...]