ROI in Market Research
Posted in News on March 28th, 2007 3 Comments »
One of the ADs in Sydney asked me today how do you sell the value of higher quality research. This is how I do it
Posted in News on March 28th, 2007 3 Comments »
One of the ADs in Sydney asked me today how do you sell the value of higher quality research. This is how I do it
Posted in News on March 28th, 2007 6 Comments »
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Posted in News on March 13th, 2007 20 Comments »
 It is not often that a modest Asia Pacific company concludes an agreement that has it move to being a global player in one move. Tomorrow Ron Pirie the CEO of Advantage Group International in Toronto will share with his team the fact that he has entered and agreement to sell 49% of his company to Colmar Brunton [...]
Posted in News on March 6th, 2007 3 Comments »
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It’s the rage at present. It’s a new way to work and share and it makes people and organisations that much more efficient. I am referring to Wikis that are replacing emails, Lotus Notes, Buiness plans and even intranets. They are a free moving space in which anyone can edit add and create documents.
Posted in News on March 5th, 2007 3 Comments »
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A few weeks ago I was asked to present some findings of research to the board of Elders. The directors included a new Chaiman, the Chairman of the Holding company, Futuris and the CEO of Elders with whom I had worked. In briefing me the CEO had asked that I give them my message up front [...]