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Archive for March, 2007

ROI in Market Research

One of the ADs in Sydney asked me today how do you sell the value of higher quality research. This is how I do it

The Wisdom of Crowds

 

A special day

 It is not often that a modest Asia Pacific company concludes an agreement that has it move to being a global player in one move. Tomorrow Ron Pirie the CEO of Advantage Group International in Toronto will share with his team the fact that he has entered and agreement to sell 49% of his company to Colmar Brunton [...]

Who has Wiki Experience

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It’s the rage at present. It’s a new way to work and share and it makes people and organisations that much more efficient. I am referring to Wikis that are replacing emails, Lotus Notes, Buiness plans and even intranets. They are a free moving space in which anyone can edit add and create documents.

Have an opinion

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A few weeks ago I was asked to present some findings of research to the board of Elders. The directors included a new Chaiman, the Chairman of the Holding company, Futuris and the CEO of Elders with whom I had worked. In briefing me the CEO had asked that I give them my message up front [...]

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